While many golf courses are struggling to stay open across the U.S. there’s a new golf company that seems to be booming, and its next big market is Orlando.
Topgolf is best understood as a mix of a driving range, a high-end bowling alley (like Kings Bowl, Lucky Strike, or Splitsville) and an adult-focused arcade (like Dave & Buster’s). A large part of the Topgolf experience is the food and beverages with it making up nearly half of their revenue. The food menu stretches beyond the typical sports bar, and offers things like a brunch menu and specialty desserts. The new Banh Mi sandwich is sure to be a hit in Orlando.
It's a concept that takes the idea of a standard driving range and transforms it into a high-end party atmosphere. The driving bays are much larger than a typical range with enough space for up to six people, similar to a bowling alley where a group can use a single lane. Each bay has HD televisions with dining high-tops, while bars, billiards, shuffleboard, Xbox Connect, fire pits and other entertainment options fill the rest of the facility.